Last Friday I started working on a translation of an action RPG game. I always get such a kick out of these jobs. ONE TINY DETAIL in the project instructions however, completely made my day: “Please never apply any Machine Translation Engine/feature to any of our jobs. This is strictly forbidden.” 👏  It’s refreshing to come across localization agencies that use this approach nowadays without compromise. They know that for certain projects (which for example involve creative storytelling),...

What a journey! Much like Mario here, I’ve popped up in different places to get work done. But not through magical warp pipes (I wish!) 💼New collaborations - 4 clients in game localization - 1 client in apparel & outdoor sports gear - 1 client in tourism & travel 💡Training and exhibitions  - Storytelling workshop in Stockholm I learned effective techniques to make stories more impactful and captivating for the audience. A fascinating and educational experience. The teacher (Frida) had me...

✓ Tone of voice Is the style and word choices suitable for the intended audience?  For a stronger impact, it’s important to ensure that...